About

Allstate Liquor & Wine Company, Inc. 
A Premium Wine & Spirits Distributor

Allstate Liquor and Wine Company is a subsidiary of Capitol-Husting Company, Inc. and is a premium wine and spirits wholesale distributor in Wisconsin.  Allstate Liquor and Wine Company sells, services, manages and distributes products in 65 counties throughout the state. 

About Our Company

What has set our company apart from the competition is being a family owned and locally operated wholesaler representing a product portfolio that includes nationally renowned brands as well as local & regional independent distilleries.  We focus on enhancing and providing exceptional service for all of our customers.  We have a long history and reputation of outstanding market execution and brand activation for our valued supplier partners.

Top Selling Spirits

A few of our largest selling brands include local Wisconsin products from Meyer Brothers, Great Lakes Distillery, Twisted Path Distillery, Top Note Mixers, Hatch Distilling Co., Copper Crow Distillery, Northern Waters Distillery and Wisconsin’s own Leap-n-Lemonade and Leap Vodka. In addition, well-known regional brands from Koval Distillery, Traverse City Whiskey Co., and Blaum Bros. to name a few.  Our largest national brands include Bardstown Bourbon Company, Western Son, Nonino, and Ilegal Mezcal.

Top Selling Wines

Some of our largest selling wine brands include Stella Rosa, Bogle, Federalist, Santa Margherita, Freixenet, Mionetto, Mezzacorona, Bread & Butter, Daily’s, Freakshow, Wente, Markham, Riondo, House Wine, New Age, Los Vascos, Carmenet, Giesen, Georges Duboeuf, Copa Di Vino, Trapiche, Gruet Sparkling, Browne Family, Paxis, Voga, Capriccio Sangria, Opici, Cloudline, Boomtown, Gekkeikan Sake, Brassfield, Sokol Blosser, Geyser Peak.

Company Origin

History

The company history goes back to two companies, the E.L. Husting Company established in 1877 and the Capitol Liquor Company formed in 1946.

Back in 1877 the E.L. Husting Company established a factory to produce soda water and later added weissbier. The company flourished during prohibition by producing 'near beer' and selling it along with its soda water. In 1932, it became the exclusive bottler of Coca Cola for Milwaukee County. After prohibition the company expanded to become a wholesale distributor of both alcoholic and non-alcoholic beverages including the Seagram's and National Distributors lines, Heineken and Heileman's from La Crosse. Soda production ended in 1960.

The Alevizos Family

Capitol Liquor Company was founded in 1946, where the involvement of the Alevizos family began. Jim Alevizos's involvement grew into management as well as ownership that led to aggressive growth in the company. In 1965 the E.L. Husting Company was bought and merged with Capitol Liquor Company to form the current Capitol-Husting Company, Inc. In 1973 Greg Alevizos, current Owner and President of the company, began working with his father and over the past 40 plus years has grown the company into one of the most successful wholesale distributors in Wisconsin.  Today, Greg’s daughter Angela and son Jamie actively work and help manage the business as well as assist in guiding the organization and outlining our strategy for the future.   

Capitol-Husting Expanded in the 1990’s

Initially Capitol-Husting Co., Inc. serviced the seven southeastern Wisconsin counties, but in the mid 1990's expanded its sales organization to the Fox Valley forming a subsidiary company named Allstate Liquor and Wine Company. While the company continued to aggressively expand its southeastern Wisconsin business, in 2003 Allstate Liquor and Wine Company expanded its distribution to the entire state of Wisconsin with a growing sales organization and delivery team.

Company Focus

Today, Capitol-Husting Co., Inc. and Allstate Liquor and Wine Company is still a local family owned and operated company with more than 100 sales professionals and 150 total employees that sell, service and deliver throughout the entire state of Wisconsin.

Our team approach to business stresses the utmost importance of working together as business partners with not only our customers, but with our suppliers as well. Our Sales Representatives and Managers focus on being consultants and advisors that create and share ideas and concepts while providing feedback to customers, helping them to grow successfully using the brands the company represents.

How We Can Help You

In addition to being an excellent source of market and brand information for established brands as well as new products, the company can offer product sampling, product application, employee training and educational demonstrations, cost saving ideas, retail shelf management and menu development.